To the old timers, we saw these as happiness...soon reeses came along and pushed the mallocup away.
This item is manufactured by the Boyer Cand Company of Altoona,Pa.

Nothing special about the candy bar, unless you remember the moon landing in 69. You remember alot of things better when you relate to those things from a childhood experience by smell and taste-and anyone over 40 remembers mallo cups-the price has gone up very little for a simple candy bar, that pre dates the reeses peanut butter cup. and if you prefer peanut butter-boyer candy company makes the original peanut butter cup as well...I prefer the marshamallow and small bits of coconut inside the cup as oppossed to peanut butter.